This is a anything goes podcast lulu okay you can say bach you can say shit you can eat halloween candy this is like anything goes anything goes i saw myself on the screen oh god well all right thank you it's just sitting here family i don't have any around or i would join you i love your idea about religions because you're not a religious person let's get that out of the way but oh man do they offer just this deep vein of if you want to convince or convert somebody. Like paul was literally the first example of a guy who created this network that just went exponential and the message was really cool about his messages. The best meme in the
Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell