Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)
Infinite Loops
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The New Comms Handbook - A Masterclass for Founders
"The old Comms handbook which I think should be in the trash because it doesn't work anymore and you thankfully and I just got done rereading have written extensively about this," he says. "I would start with the basis of a new framework a new playbook the old playbook is based on something that probably worked really well for GE in the 1980s or whatever" He then lays out three ways startup founders can get their message out there first to craft the story, narrative and mission. 'There's no one chief communications officer who has no big point' - Bitcoin CEO Aaron Carroll.
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