The New Comms Handbook - A Masterclass for Founders

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"The old Comms handbook which I think should be in the trash because it doesn't work anymore and you thankfully and I just got done rereading have written extensively about this," he says. "I would start with the basis of a new framework a new playbook the old playbook is based on something that probably worked really well for GE in the 1980s or whatever" He then lays out three ways startup founders can get their message out there first to craft the story, narrative and mission. 'There's no one chief communications officer who has no big point' - Bitcoin CEO Aaron Carroll.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell