The Biggest Risk in a Comms Industry

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Every company has one business objective and it's make money the thing that helps you make money is your business objective. You've got to be ruthlessly honest with yourself about this business objective a good business objective so for example you have good equals winning over investors or customers i agree that's a good objective bad i want this to go viral or did you see the number of new followers i got because of that post? Those are all really bad business objectives. I'm not saying it's a bad thing to do stupid things but don't pursue them if they're going to cost you anything in the long run. The best way to build credibility, time and credibility is by focusing on three

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell