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Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)
Infinite Loops
The Biggest Risk in a Comms Industry
Every company has one business objective and it's make money the thing that helps you make money is your business objective. You've got to be ruthlessly honest with yourself about this business objective a good business objective so for example you have good equals winning over investors or customers i agree that's a good objective bad i want this to go viral or did you see the number of new followers i got because of that post? Those are all really bad business objectives. I'm not saying it's a bad thing to do stupid things but don't pursue them if they're going to cost you anything in the long run. The best way to build credibility, time and credibility is by focusing on three
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