The Classic Elevator Pitch

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I get pitched a lot and some of them just sound so rehearsed to me is there a way to break that up I have my own way of doing that. Your elevator pitch needs three things one is it can't be tightly scripted where you're trying to remember it word for word it has to be concepts. Do not sacrifice sounding human for the sake of getting the words right ever in tv interviews or podcast interviews. When possible do the gateway drug dog pill in the cheese thing where you link it to current events. Make it about the benefits to human beings because otherwise it turns into tech bros are just playing around with the zeros on the ones.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell