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Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)

Infinite Loops

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The Classic Elevator Pitch

I get pitched a lot and some of them just sound so rehearsed to me is there a way to break that up I have my own way of doing that. Your elevator pitch needs three things one is it can't be tightly scripted where you're trying to remember it word for word it has to be concepts. Do not sacrifice sounding human for the sake of getting the words right ever in tv interviews or podcast interviews. When possible do the gateway drug dog pill in the cheese thing where you link it to current events. Make it about the benefits to human beings because otherwise it turns into tech bros are just playing around with the zeros on the ones.

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