Why You Shouldn't Pay Attention to Stories When Making Investment Decisions

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It took me a long time to learn a lot of these lessons that lulu is giving you here so like pay attention read this transcript because i learned most of this stuff the hard way by totally fucking it out. When you first get attacked it depends on your personality type i tend to be a bit combative it's deeply personal especially with startups and founders. Most people are not technologically sophisticated enough to trust but verify when it comes to technology they can't check it out for themselves and tell themselves if it does what you claim. The founder story is so important because you are a human mascot for the company you're usually doing something. There's no path to getting them to trust the company and

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell