
The Dave Gerhardt Show #84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)
12 snips
Jul 12, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
The Impact of AI on Marketing
02:05 • 2min
AI and the Future of Marketing
03:51 • 2min
The Future of Content Strategy
06:03 • 5min
How to Record Conversations to Increase Productivity
10:35 • 3min
The Future of Marketing With AI
13:55 • 3min
The Future of Marketing
17:19 • 3min
The Future of Content Creation Using AI
20:17 • 5min
How to Get Better at Writing Prompts
24:52 • 2min
How to Leverage the Internet Better
27:19 • 2min
Zoom Info's Intent Data Can Help Companies Understand What's Going on at a Company
29:28 • 3min
How to Use Data Scraping to Find the Right Companies
32:06 • 2min
How to Use Generative AI to Grow Revenue
33:48 • 3min
The ROI of Account-Based Marketing
37:17 • 3min
How to Create a Tight Integration Between Marketing and Sales
39:58 • 4min
How to Use LinkedIn to Help Your Sales Team Compete
44:26 • 2min
How to Build a Dream List of Your Dream Customers
46:27 • 2min
How to Become a Better Putter
48:26 • 2min
