The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Future of Content Strategy

I'm seeing a lot of companies who are going into the market and immediately starting to use chat GBT or Jasper to create content at scale. There is no moat zero barrier to entry to generating hundreds of pieces of content like that in the day right now. What I think will need to happen is humans are going to need to put their own unique spin on a specific topic area. Over the next 10 years we're probably going to see the top 5% of copywriters, writers, product marketers see an increase in their income because there's going to be more dependency on people like you when you're building out core content for your brand.

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