The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Use Generative AI to Grow Revenue

AI can be a powerful tool it's not a silver bullet b2b marketers should consider how generative AI fits into their broader marketing strategy and how it can complement other tactics. How will we measure success and ROI as with any marketing initiative to import this is the CFO the AI CFO wrote this It's important to have a way to measure the impact of generative AI in your business so oh come on that one's that's the corporate question that's the dave just gave a presentation in a quarterly executive meeting or sometime  and then someone raises their hand dave I have a question how will we measure the success of this campaignYeah and I'm not even being like

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