The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Future of Marketing

Marketing operations in house would be like a marketing automation system or a CDP or a CRM somewhere where all the data is stored about the customer. The quality of the data that we're feeding into our marketing automation system becomes even more important because you want to make sure that you are delivering the customized message to the right person at the right time with that content. I feel like this time with AI and marketing right now seems to be one of those opportunities where like it would be wise to make a bet on your career and in that field.

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