The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

The Future of Marketing With AI

I'm really excited to see how we can leverage sales and customer success communications with the client right if we have transcripts of all these conversations and we can summarize that data pass it back to the marketing team. Once you know who a user is you're gonna be able to start to customize the website to fit what that user is looking for based on what you know about them. I think that's gonna be really fascinating and there's going to be a race to improve data quality for your company.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app