The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Build a Dream List of Your Dream Customers

Chet Holmes was like the unintentional godfather of ABM he calls it the dream 100 yeah which is basically like build a list of your dream customers that is what ABM is right if I want to go. A company will have like 300 companies on their target list and they're like all right let's let's get let's get display going and let's spend 30,000 bucks a month  I'm like why don't you get on a plane 30 you go to one comp one of those companies a day exactly stand at the front desk holding up a sign saying drift or whatever the product is that you're trying to sell Like or just like take 30 minutes a week to figure

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