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#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Dave Gerhardt Show

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AI and the Future of Marketing

The hype around AI seems real seeing the way some of these tools like Jasper, chat, GPT generate content. I think anyone who thinks that humans aren't going to be necessary in the content creation process over the next 10 years is a little bit crazy. The bet on making with my career is being at the intersection of the way that the data comes in and exits the different marketing systems we have. And so if I'm a marketer, that is where I'd be spending a lot of my time.

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