The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Zoom Info's Intent Data Can Help Companies Understand What's Going on at a Company

I have a list of tools that mine are like the opposite of your like content creator tools. How do we beat Bombora in terms of understanding what companies are coming in to market from an ABM perspective? I think there's a significant opportunity for them to be able to listen in on earnings calls to hear about challenges that the company is having to identify if they're a good target account, he says. "There's certain data that companies just aren't gonna be able to keep private right you know"

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