John Short

John Short, CEO of Compound Growth Marketing, and Kym Parker, SVP of Media Strategy, share their expertise on maximizing paid spend for B2B marketing. They discuss why choosing the right media strategy is crucial and debunk the $100 CPL myth. The duo emphasizes actionable reporting and the importance of qualification for ABM success. They also explore multi-channel approaches, tailoring messaging for buying committees, and navigating bidding algorithms to optimize marketing efficiency. Their insights are game-changers for marketers aiming for growth in 2025.

John Short, Founder & CEO of Compound Growth Marketing, discusses underrated partner marketing, ABM tactics, marketing salaries, and the power of co-promotion. They also talk about productivity, employee satisfaction, building relationships, and the impact of the economic climate on budgets and salaries.

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Join John Short, CEO of Compound Growth Marketing, Cammy Keiler, Chief Customer Officer, and Dan Guenet, GTM Engineering Lead, as they unpack the exciting world of GTM engineering. Discover how this new role differs from RevOps and why it’s essential for B2B teams. They share real-world examples of GTM engineering in action, from AI-driven sales tools to innovative mid-funnel campaigns. Learn how GTM engineers boost revenue per employee and the key tools they use to drive impactful results in today's marketing landscape.

John Short, Founder of Compound Growth Marketing, discusses timeless marketing principles, the evolving dynamic between sales and marketing, and the impact of AI on SEO. They delve into strategic social media advertising, predictive user scores, and aligning sales and marketing for success. The conversation highlights the power of company vision and strategic alignment for growth.