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#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The ROI of Account-Based Marketing

More companies are starting to sell their products at higher average contracts values which means that there are more companies that exist that need to target a really small amount of customers right now. We're seeing more deal sizes over a hundred thousand dollars from companies that are buying software and so it's not like since we're seeing a move from like on premise to software as a service which is in the cloud basically there's more opportunity for this here. The question that slows down every corporate initiative across America ever if you want to slow a project down just go yeah but what's the ROI of this i don't know Rick well we're gonna get six new customers from this how does that sound all right let

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