How to Create a Tight Integration Between Marketing and Sales

i think it abm is a great strategy for companies to use when they need to create a tighter integration between the marketing and sales team. When you're going after accounts with a large average deal size where they can afford to put a lot of research and energy towards understanding their customer. i find that to be kind of a moving targetSales will get off the phone with a really with a prospect they're really excited about, he says. The number of times I go into a company and terminus has done a great job building their brand soon someone says we're going to execute an ABM strategy for some reason they always go to terminus he adds.

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