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#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

The Dave Gerhardt Show

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How to Use LinkedIn to Help Your Sales Team Compete

Leverger investors leverage your sales team. If you're selling marketing software your sales team is likely sold to a CFO before. Go through each of your reps LinkedIn and see what connections they have already that they should be reaching back out to. There's so many layers in here in ABM that are not as you're listening to us talk about this that are not display ads please don't let it be that well, John says.

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