Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
The Importance of Strong Relationships With Customers
02:33 • 3min
The Importance of Customer Health Scores in Marketing
05:09 • 3min
The Mayan Share in B2B Organizations
08:06 • 3min
The Importance of Budgetary Feedback
11:25 • 2min
The Challenge of Budget Is Down, Goals Are Up
13:22 • 6min
Integrating Campaigns to Drive Efficiency
18:58 • 4min
The Evolution of CMO Dashboards
22:29 • 4min
How to Evolve From Marketing Sourced to Revenue Lift
26:54 • 3min
How to Win More and Win Bigger
30:03 • 3min
How to Get the Most From Your Benchmarks
33:27 • 2min
The Importance of a Marketing Dashboard
35:26 • 3min
The Evolution of Lead Source Counts
38:00 • 3min
The Importance of Demand Capture
40:55 • 2min
The Importance of Customer Health in a Downturn
43:24 • 2min
The Importance of Data in Customer Health Scores
45:20 • 4min