341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
How to Win More and Win Bigger
Huddles: If you can show correlation based on marketing activities to win more, win bigger, life is good for the CMO. Councilor: Even if I can tell you what worked best last quarter, that doesn't mean it works best next quarter. Huddles: Once we put a pin in that volume, here's a good volume. Now I can start experimenting with the mix. We're turning the dials to see how much can we get out of it now.
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