341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
The Importance of Demand Capture
The objective is about identifying new demand that's going to close. And one of our recommendations for organizations has been to show how much demand, we don't call it demand cap. So if we look at demand capture for a moment and we say, of the people that are actually in the marketplace, are we getting our fair share of those folks? I think it does.
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