The Evolution of CMO Dashboards

I see organizations segmenting their customers based on the ones that are interacting with their partners and those that are going solely direct. NPS is a good example. Are we getting better NPS scores from our clients who work with partners or with this cohort of partners than others? They're trying to get their arms around those differences. I think there's a real opportunity, if you have vertical markets, to be running the integrated play versus the non-integrated play. It'll probably depend on the individual market or whether they can actually create those because it's hard to tell one a salesperson in one segment, oh, by the way, we're not doing integrated for you.