341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
The Importance of Customer Health in a Downturn
The demand creation work, which some might have called brand awareness, that's disappearing. In the data that we've captured, which is large, which is a larger set, I am not seeing any greater emphasis on the cuts coming from brand efforts. And so this exchange for short term, long term, that's happening in the marketplace,. That's what I see. Are you a trailer, you seeing that? Are you seeing that among huddlers? Yes. Oh, Marshall, thank you. Come on down.
Transcript
Play full episode
