341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
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The Mayan Share in B2B Organizations
In B2C world, it is just to assume that the marketing people know the customer better than anybody else. Most organizations are best served by making sure that they are continuing to decrease the volume of leaks in that bucket. We see that typically 75% to the mid 80% of overall company revenues come from existing customers. So retain them, upsell them, satisfy them. This is the Mayan share in many organizations.
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