341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
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The Importance of Budgetary Feedback
16% of organizations told us they had a meaningful cut in their budget. The real spending power, even of the flat, feels like a big difference because with inflation and other factors in the economy, our money is not going as far. Data quality was the number one complaint when it came to what is going to hold us back from achieving our objectives for the coming year.
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