341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
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The Importance of Customer Health Scores in Marketing
Customer marketing is expected to be the dominant growth engine of 2023, according to Forrester. More companies are paying attention to customer health and experience throughout both buying cycles as well as post-sale life cycles. The company would love to see more organizations focus on their own customer health scores rather than just looking at industry averages.
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