341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
How to Get the Most From Your Benchmarks
We've got to at some point start by putting a stake in the sand based on having done some research and work as hard as we can to make sure that we're capturing that information going forward. At least one on chat has actually shared that it takes three touches for cross cells and 18 for net new. You know what? Tell the team, that's what we're shooting for, track it, and see what happens because sometimes your efforts to get eight are going to fall short.
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