341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
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The Evolution of Lead Source Counts
"I am still seeing counts of revenue by lead source showing up on CMO dashboards," she says. "It makes me want to pull my hair out, because I think it undermines so much of the work that so many organizations are doing for net new business throughout buying" She adds: "If we turned off the spigot and stopped showing it, it would be asked for ... especially if it hasn't been well replaced with our lift based engagement measures"
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