341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
The Challenge of Budget Is Down, Goals Are Up
Budget is down, goals are up. What the heck? Well, let's start with what the heck. When money is tight, we not only have to show effectiveness, but efficiency starts to play a bigger role in what it is that we are presenting back to the organization. The challenge with this is something that is true whether times are tough or not. We've always had to set that foundation to help our organizations understand what it takes to produce great outcomes and for marketing to contribute to those.
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