Renegade Marketers Unite

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights.  You’ll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune.  What You’ll Learn:  3 misconceptions marketers have about synthetic research  Why AI can surface insights that are better than traditional methods  How synthetic research unlocks deeper audience understanding at scale  When to use synthetic over human research (and how they work together)  For the rest of the conversation with Jon—including B2B use cases, segmentation examples, and a deeper dive into category entry points—visit our YouTube channel (CMO Huddles Hub) or click here: [https://www.youtube.com/watch?v=k4S_Ib-SmZY]. Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentional placement. Strong brands do the same. They know where they belong and commit. Too many don’t. They drift, hoping the market finds them. You’ve got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in Marni Puente (SAIC) and Sara Larsen (Wolters Kluwer Health), two marketers who’ve learned that positioning only works when it’s clear, repeated often, and owned beyond marketing. They get into how to break the cycle of repositioning, earn internal trust, and lay the groundwork for durable growth.  In this episode:  Marni shares how a tight positioning strategy anchored SAIC’s rebrand and became a decision filter across the org  Sara explains how to drive clarity in a matrixed enterprise, aligning stakeholders without watering down the message  Both guests reflect on the power of internal alignment as the real test of a strong position  Plus:  How to test positioning with internal and external audiences  Why simplicity is your signal when it comes to clarity  What positioning unlocks across marketing, sales, and culture  How to build buy-in that lasts beyond launch   Tune in to learn how focused positioning gives every team a north star and puts your brand strategy to work across the business.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category.   To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who’ve built analyst trust from scratch, played the long game, and seen the ripple effects hit pipeline, brand, and board-level confidence. They’ve turned AR into an amplifier, and they’re here to show you how to do the same.   In this episode:  Dan on building analyst trust without budget through clear positioning and repeat engagement  Lorie on prepping spokespeople and leading briefings with relevance over polish  Lynn on aligning teams and delivering consistent, high-value analyst touchpoints  Plus:  What analysts want from a briefing  Why your first 20 minutes set the tone  The biggest mistake CMOs still make in prep  How to turn analyst feedback into team clarity  Tune in to learn how consistent, credible AR earns analyst trust and long-term traction in the market.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table.  In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue.  What You’ll Learn:  3 alignment mistakes that keep marketing and sales at odds  Why obsessing over MQLs sends the wrong signal  How shared pipeline goals help unify teams  The real problem with attribution finger-pointing    For the rest of the conversation with Joelle, visit our YouTube channel (CMO Huddles Hub) or click here: https://www.youtube.com/watch?v=64XHb_E7UT4.  Get more insights like these by joining our free Starter program at cmohuddles.com.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Tealium), Patti Newcomer (Centerbase), and Bindu Chellappan (Corpay) for a breakdown of how they’re keeping their ABM engines running clean. Think pods with purpose, seller-first workflows, and data that matters. In this episode:  Heidi on running pods that bring marketing, sales, and CS into one motion  Patti on aligning across the funnel and why ABM needs ownership  Bindu on activating firmographic and intent data with shared definitions  Plus:  Where alignment really starts  Why trust beats tech every time  How AI is speeding up the grunt work without losing the signal  The metrics that actually tell you it’s working Tune in to learn about what breaks ABM, what fixes it, and how to keep teams pulling in the same direction.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power means, how to measure it, and why it's the most powerful way to communicate marketing value to your CFO and C-suite. In this episode: What pricing power means and how to measure it  Why brand strength drives profit, not just visibility  How CMOs can align with CFOs through finance fluency  The tools and mindset needed to link marketing to valuation  How pricing power bridges marketing metrics with financial outcomes   Tune in for a clearer way to connect brand, margin, and market strength.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding questions from curious CEOs, and rallying their teams behind the experimentation. Throughout, both Drews dish out the practical, the surprising, and the just plain fun ways marketers are experimenting with GenAI. Expect smart plays, one very silly penguin hat, and a few “why didn’t I think of that?” moments. Key Takeaways:   Build your own Executive GPT and walk into every boardroom meeting three steps ahead  Outsmart shallow C-suite prompts with better inputs and smarter thinking  Turn team learning into an AI challenge that brings the fun back to marketing  Tap into Customer GPTs and synthetic research to surface insights you didn’t know you had  Get ready for GEO because AI-first search is already reshaping the game  Tune in for a few GenAI moves you’ll wish you tried sooner!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It’s part diplomat, part coach, translating strategy across departments and turning zigzags at the top into coordinated momentum.  In this episode:  Katie shares how early signals from marketing and sales can shape product strategy before it hits the roadmap  Julia explains why cohesive brand messaging only happens when product, marketing, and sales move as one  Narine explores how marketing becomes the connective tissue that keeps cross-functional teams in sync   Plus:  Why fragile alignment breaks when you skip the relationship-building  How “agree and commit” clears the clutter when teams clash  The case for marketers to stop owning just campaigns and start owning outcomes Tune in for a blueprint on becoming the Chief Collaboration Officer your org needs!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.  Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline. In this episode, Drew Neisser is joined by Lisa Cole (2X), Dave Bornmann (Higher Logic), and Marshall Poindexter (yorCMO) to tackle the GTM strategy that frays the most nerves: sales and marketing alignment. In this episode: Lisa shares how GTM teams build trust through shared goals, clean data, and dashboards that leave no room for spin Dave explains how strong sales relationships gave marketing influence across the full funnel Marshall shows how marketers earn trust by speaking sales’ language and showing they’re in it for the same win  Plus: Why sales questions your pipeline numbers and how to rebuild trust How shared dashboards and definitions keep teams honest How to speak sales without losing your marketing lens Tune in to hear how sales and marketing alignment starts with shared goals and grows from there. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical advice on creating meaningful engagement that enhances both your personal brand AND your company's visibility.  What You'll Learn: How to identify and focus on the right target audience The optimal content strategy (4 blended posts per week) Why 70-80% of your content should be thought leadership, not company promotion How to build your reputation while supporting your organization For the full conversation covering the right way to tag people in posts, how to get named a LinkedIn “Top Voice,” and recommendations for platforms beyond LinkedIn, visit our YouTube channel (CMO Huddles Hub) or click here: https://www.youtube.com/watch?v=9T9Rfcs-2CY Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/