
341: Evolving the CMO Dashboard with Forrester
Renegade Marketers Unite
00:00
Integrating Campaigns to Drive Efficiency
Efficiency is going to take center stage for marketing. We can debate whether enhancing the purpose-driven brand is an efficiency play as well. The partner ecosystem one gets fuzzy and I have data that shows how much organizations are struggling with it. lowest ranked metric we survey on a list of like 60 metrics.
Transcript
Play full episode