Outbound Squad

What world-class marketing & sales alignment looks like

Jan 3, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
Account Based Marketing - How Do You See It Evolve?
03:28 • 3min
3
Marketing Automation
06:16 • 2min
4
Is There Any Strategic Alignment Between Sales and Marketing?
07:49 • 2min
5
What's the Biggest Challenge in Account Planning?
09:53 • 3min
6
Is There Anything You Can Do to Get Better Alignment Between Marketing and Sales?
12:50 • 2min
7
Keeping Track of Your Opportunities
14:27 • 2min
8
What Do Individuals Care About?
16:15 • 3min
9
How Do You Define Power Level?
19:12 • 2min
10
HubSpot - What Is an Economic Buyer?
21:38 • 2min
11
The Economic Buyer - Is That True?
23:28 • 2min
12
The Core Pillars of a Good Account Plan
25:30 • 3min
13
Using Account Plan Data to Customize Ads
28:19 • 3min
14
What's the Content Miss?
30:55 • 2min
15
Salesforce Account Plans Are a Really Useful Resource
32:30 • 2min
16
Marketing and Sales Could Be More Collaborative, Right?
34:21 • 2min
17
I Love That Man, the Give to Get Ratio
36:21 • 2min
18
The EDL Kick This Question, Jack?
37:55 • 2min
19
What's the Gap Between Sales and Marketing?
39:32 • 3min