3min chapter

Outbound Squad cover image

What world-class marketing & sales alignment looks like

Outbound Squad

CHAPTER

What Do Individuals Care About?

A lot of the persona based material that I see with companies, because one of the things I always come in and look at is like what's existing about personas right now. What do specific roles you sort of care about? A user could also be an economic buyer, a technical buyer as well in some cases. And then the other piece to it is, all right, what's their power level within the organization?

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