What world-class marketing & sales alignment looks like
Outbound Squad
Using Account Plan Data to Customize Ads
The tool is almost like the internal part of a mutual action plan. It's got all these steps and then you as a rep have to go get the stuff that you need from your team around this. There's a lot of really large companies that don't do this type of account-based selling approach. They're doing ground swelling, gathering insights and then customizing ads.
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