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What world-class marketing & sales alignment looks like
Outbound Squad
What's the Gap Between Sales and Marketing?
Sales and marketing can work off of the same measurements, which are revenue. In doing so, we've made our process with marketing, not just more collaborative in the prospecting phase,. But Andy and his team now feel fully involved in opportunities that are in flight. And how can we help progress these because they have just as much at stake as I do? That piece of aligning marketing and sales around the common denominator of revenue has been invaluable.
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