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What world-class marketing & sales alignment looks like
Outbound Squad
Is There Anything You Can Do to Get Better Alignment Between Marketing and Sales?
There's always a lot of fuzziness on exactly who they should be going after. There's an upfront effort that's required, but it will pay dividends over time. I don't think you can afford to not take that effort and build that process up front so that you're consistently uncovering.
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