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What world-class marketing & sales alignment looks like

Outbound Squad

CHAPTER

The Economic Buyer - Is That True?

The economic buyer is someone who's looking at this a bit more of, let's say, a business level. As you get more in enterprise, it might be more how it's going to impact performance at the department level. It's not always this direct line of buying of a buying path. We need to be understanding and engaging all 12 to sometimes 30 people on a buying committee.

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