What world-class marketing & sales alignment looks like
Outbound Squad
00:00
What's the Biggest Challenge in Account Planning?
A lot of the way that I see companies, at least that I work with approach, it's like marketing's jobs stops as soon as we get them like an appointment. So when you have good CRM data is so important and it's been really critical for us. We actually went through a process and documented three years of opportunities. Who's the primary contact? Who are the other people we touched at that account throughout the sales cycle?
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