What world-class marketing & sales alignment looks like
Outbound Squad
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The Core Pillars of a Good Account Plan
When I think about a good account plan, I think about it in a few core facets or pillars. It starts with understanding who is the business that you're trying to sell into? Who do they serve? What products do they offer? What challenges have they shared with you? The next step is how do our product offerings or services align with what's been shared as challenges or goals? Then beginning to map out who are the people that we know we need to speak with based on that product offering and historical data of similar low-like pursuits. Lastly, on account mapping, we have personas and all of that stuff. We wanted to create a way in which that could all be intertwined
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