Hey {First Name}, An Insider's Guide to Outbound Sales #163: B2B SaaS: Two Step LinkedIn Outreach + a Case Study = 30% accept rate, 50% reply rate, and 10 to 15 appts./mo. (Theo Kanellopoulos)
20 snips
Jun 15, 2022 AI Snips
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Outbound Agency Shortcomings
- Typical outbound agencies focus on short-term lead generation, not long-term growth.
- This approach fails to transfer knowledge, fully grasp the product, and create scalable systems.
Pain Point Messaging
- Focus on messaging that addresses your target market's pain points, like achieving specific growth milestones.
- This resonates better than generic personalization and helps qualify leads.
Messaging Experiment
- Theo's team tested different messages for two months, focusing on identifying core problems and solutions.
- They used a result-based approach, addressing objections head-on to build trust and attract the right clients.