#163: B2B SaaS: Two Step LinkedIn Outreach + a Case Study = 30% accept rate, 50% reply rate, and 10 to 15 appts./mo. (Theo Kanellopoulos)
Hey {First Name}, An Insider's Guide to Outbound Sales
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The Importance of Personalization in Business
In a nutshell, you're starting with this framework of personalization, problem, solution, and call to action. Then you are experimenting on that each piece. The way I've turned this is working from the bottom of the funnel and making sure that things work,. which takes more time, but makes it more scalable in the future.
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