#163: B2B SaaS: Two Step LinkedIn Outreach + a Case Study = 30% accept rate, 50% reply rate, and 10 to 15 appts./mo. (Theo Kanellopoulos)
Hey {First Name}, An Insider's Guide to Outbound Sales
The Advantages of Following Up With Triggers
You're letting them self-select by giving them this content to consume on their own time. And I think what you mentioned with that, the great part about it is you're not pushing them into a sales call immediately. You're only going after those folks who kind of raise their hand.
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