The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier. My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s similar to that. Upload a list of your best fit prospects or past customers and the AI will find companies that best match your list. In the first half of the episode we discuss his background, how he discovered the core problem his product solves, and what he did to find his initial customers. In the second half we talk about how he uses his own technology to find customers for his business, his results, and current trends in software sales. Join the community - 4,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email. Prospects are getting pounded with more and more email daily and at large Enterprises it’s even worse. When a company is highly visible and has deep pockets, it’s guaranteed that decision makers and influencers are constantly getting constantly hit up for “30 minutes of their time”. If you’re someone who has a product or service that you know can add value, how do you break through the noise? My guest in this episode has developed a system for consistently breaking into Tier 1 accounts and getting in front of senior decision makers using ABM style outreach that’s relevant to every prospect. In the first half of the episode we discuss how he cracked the code for getting into enterprise accounts after working as an employee for a leading Martech company. In the second half we talk about how he turned his discovery into a repeatable system and started his own lead generation agency to help SMEs solve the same problem. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension  which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

In this episode I speak with a lead gen pro who has developed a playbook for penetrating accounts and booking meetings with highly technical prospects in one of the toughest industries to crack - and he’s done all of this for a startup that raised one of the largest Series A funding rounds in Europe ever.  Karolis Žemaitis is Head of Sales Development at PVcase, a next-generation PV software company. Inspired by over a decade of experience in solar design globally, their solar design engineering and cutting-edge development teams are equipping the top solar and utility companies in the world with the most advanced power plant design tools available.  Karolis is also the Co-Founder and COO of Growtech, a Sales Development company that helps technology companies to accelerate revenue. They help clients to shorten sales cycles, scale prospecting, and access markets globally. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%) in minimum time. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

Curtis Bendt is the VP of Sales Strategy and Customer Success at MarketJoy. MarketJoy, Inc. is a B2B sales development firm that is responsible for building a sales funnel of quality leads and speeding up the sales process by interacting with relevant decision makers. MarketJoy works with clients across the United States in a variety of industries, including software, business consulting, eCommerce, energy and manufacturing, finance, and healthcare. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Tell me if you can relate to this - you reach out to prospects over email, phone, or LinkedIn, and you keep getting the same responses. No thanks. Not interested. Reach out in six months. Or, even worse than a no, you reach out and hear nothing but...crickets. Sometimes it can feel like you're on a cold streak and nothing you're trying is working. You try all different sorts of email copy, you try video, more personalization, and nothing is working. Let me tell you right now, it doesn't have to be that way. By the end of this episode, you'll find out how to find droves of rabid buyers that are looking for what you have and are ready to buy right now. And if you stick around until the end, I've got a cheat code that will help you do this even faster. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

If you’ve been listening to this show for awhile or spent even a small amount of time in the lead gen space, you’re familiar with the typical agency model - you pay me $X per month for Y number of meetings and leads. The model still works but you’re always on the client treadmill. Finding new clients, launching campaigns, dealing with delivery headaches and irrational client expectations, and on and on and on. My guest has cracked the code on how to get compounding returns on his cold email expertise without having to constantly look for new clients. In the first half of the episode we discuss how he got started learning cold email while working at an agency and then went out on his own and started getting clients. In the second half we talk about how he transitioned from service provider to SaaS company owner. Join a community  - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Can you imagine people thanking you for sending a cold email. Yes, you read that correctly - not telling you to go to hell or asking not to be contacted I mean actually thanking you for contacting them and asking to start a sales conversation. My guest in today’s episode went from being a furniture salesman to starting a productized service business making $49 in 3 months (yes, that’s right - 49), to eventually growing his business to $24k MRR. After sending over 3 million emails he’s learned first hand what really works and what really doesn’t with cold email. This episode kicks off by my guest explaining his origin story as well as obstacles he’s faced and insights he’s discovered while building a quarter million dollar recurring revenue business. In the second half of the interview he’ll share a specific tactic that you can implement immediately that’s generated 86% open rates, 36% positive reply rates, and people thanking him for his outreach. If you’re  looking to step up your cold email game you’ll want to stay tuned to the very end. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.