Hey {First Name}, An Insider's Guide to Outbound Sales

The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier. My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s similar to that. Upload a list of your best fit prospects or past customers and the AI will find companies that best match your list. In the first half of the episode we discuss his background, how he discovered the core problem his product solves, and what he did to find his initial customers. In the second half we talk about how he uses his own technology to find customers for his business, his results, and current trends in software sales. Join the community - 4,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email. Prospects are getting pounded with more and more email daily and at large Enterprises it’s even worse. When a company is highly visible and has deep pockets, it’s guaranteed that decision makers and influencers are constantly getting constantly hit up for “30 minutes of their time”. If you’re someone who has a product or service that you know can add value, how do you break through the noise? My guest in this episode has developed a system for consistently breaking into Tier 1 accounts and getting in front of senior decision makers using ABM style outreach that’s relevant to every prospect. In the first half of the episode we discuss how he cracked the code for getting into enterprise accounts after working as an employee for a leading Martech company. In the second half we talk about how he turned his discovery into a repeatable system and started his own lead generation agency to help SMEs solve the same problem. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension  which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

Karolis Žemaitis shares how PVcase reaches solar engineers, project managers, and other technical buyers across global markets. The conversation explores persona-specific messaging, deep account research, testing outreach with small lead batches, and using competitor references as hooks. He also discusses building Growtech alongside a full-time role and helping startups turn technical expertise into booked meetings.

Why do painstakingly personalized cold emails still get ignored? This discussion explores how prospects weigh business value and risk, then breaks down the role, company, and industry details that shape a stronger outbound campaign. Plus, a look at the reply rates a well-tuned approach can aim for.

Curtis Bendt discusses what to look for when choosing a lead generation agency, from onboarding and campaign planning to clear client communication. He also explores coordinated outreach across calls, LinkedIn, and email, plus using content syndication to keep a brand in front of prospective buyers.

Stop chasing cold leads and start spotting buyers already looking for a solution. Explore intent signals like recent funding, job postings, and paid advertising, then use those triggers to build sharper prospect lists and tailor your outreach. There’s also a shortcut for finding buying signals faster.

Alex Berman traces his path from agency marketer to SaaS company owner, exploring how cold email can open doors to clients, partnerships, and software acquisitions. The conversation ranges from building a money-making YouTube channel and crafting highly specific offers to launching SaaS products, choosing promising companies, and working with influencers.

After a bumpy start in sales, Matt helped build a service business from just $49 to $24K in monthly recurring revenue. He shares how referrals and affiliate partnerships fueled growth, then reveals a highly targeted cold-email approach that sparked unusually warm replies, including people thanking him for reaching out.