
Hey {First Name}, An Insider's Guide to Outbound Sales
Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold email, LinkedIn and other social media, cold calling, and direct mail. Tune in and subscribe right now!
Latest episodes

Oct 18, 2022 • 30min
#172 (Re-Air): A 5 Step Framework for Successful Outbound Sales Campaigns
Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

Sep 27, 2022 • 8min
#171: The Case Against Writing Short Cold Emails
People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to morgandwilliams.com/newsletter and put in your best email.

Sep 14, 2022 • 34min
#170: Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)
Andre Haykal Jr., co-founder of three B2B lead generation agencies, shares his entrepreneurial journey from reselling sneakers to building successful businesses with cold email. He reveals effective strategies for mastering cold outreach, emphasizing personalized messaging and avoiding spam pitfalls. The discussion highlights the crucial role of teamwork and the value of learning from past experiences. Join him as he shares insights on growing businesses while navigating the dynamic landscape of email marketing.

Aug 16, 2022 • 9min
#169: How to Personalize Cold Emails at Scale
If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%) in minimum time.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

Aug 2, 2022 • 39min
#168: $49 in 3 mos. to $24k MRR after sending 3M Cold Emails - 86% open, 36% positive reply (Matt McQuinn)
Can you imagine people thanking you for sending a cold email. Yes, you read that correctly - not telling you to go to hell or asking not to be contacted I mean actually thanking you for contacting them and asking to start a sales conversation. My guest in today’s episode went from being a furniture salesman to starting a productized service business making $49 in 3 months (yes, that’s right - 49), to eventually growing his business to $24k MRR. After sending over 3 million emails he’s learned first hand what really works and what really doesn’t with cold email. This episode kicks off by my guest explaining his origin story as well as obstacles he’s faced and insights he’s discovered while building a quarter million dollar recurring revenue business. In the second half of the interview he’ll share a specific tactic that you can implement immediately that’s generated 86% open rates, 36% positive reply rates, and people thanking him for his outreach. If you’re looking to step up your cold email game you’ll want to stay tuned to the very end.
Join a community - 5,000 SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jul 18, 2022 • 31min
#167: [Start Here] A 5 Step Framework for Successful Outbound Sales Campaigns
Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

Jul 10, 2022 • 20min
#166: How to Find Prospects That are Ready to Buy Now
Tell me if you can relate to this - you reach out to prospects over email, phone, or LinkedIn, and you keep getting the same responses. No thanks. Not interested. Reach out in six months. Or, even worse than a no, you reach out and hear nothing but...crickets. Sometimes it can feel like you're on a cold streak and nothing you're trying is working. You try all different sorts of email copy, you try video, more personalization, and nothing is working. Let me tell you right now, it doesn't have to be that way. By the end of this episode, you'll find out how to find droves of rabid buyers that are looking for what you have and are ready to buy right now. And if you stick around until the end, I've got a cheat code that will help you do this even faster.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

Jul 5, 2022 • 2min
Big Announcement!
There are big changes coming to the show. Listen to this brief message for more information.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

16 snips
Jun 28, 2022 • 29min
#165: Three Outbound Prospecting Plays You Can Use to Get a Sales Meeting Today (Patrick William Joyce)
Patrick William Joyce is the Founder of Modern Virtual. Modern Virtual helps founders build outbound sales teams through training, coaching, recruiting, fractional management + operations.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

8 snips
Jun 21, 2022 • 26min
#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank)
Patrick Frank is a Video Entrepreneur and the Founder of Patchbay Media. Patchbay Media works with creative agencies, schools & education organizations, small businesses, and advocacy nonprofits to create targeted, cinematic videos for more effective online marketing. He’s also the Founder of EditVideoCalls.com. EditVideoCalls.com turns your everyday Zoom calls into useful, shareable videos. by helping coaches & consultants create social media videos, training videos, and website videos from the Zoom calls they're already having. He’s also the author of Zoom Out, the video first playbook.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.
EditVideoCalls.com: https://editvideocalls.com/