#170: Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)
Sep 14, 2022
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Andre Haykal Jr., co-founder of three B2B lead generation agencies, shares his entrepreneurial journey from reselling sneakers to building successful businesses with cold email. He reveals effective strategies for mastering cold outreach, emphasizing personalized messaging and avoiding spam pitfalls. The discussion highlights the crucial role of teamwork and the value of learning from past experiences. Join him as he shares insights on growing businesses while navigating the dynamic landscape of email marketing.
Cold emailing serves as a powerful growth tool, enabling entrepreneurs to connect with high-level professionals and consistently generate revenue.
Active engagement on platforms like Twitter enhances networking opportunities, offering insights and relationships that significantly impact entrepreneurial success.
Deep dives
Building Businesses Through Cold Emailing
Cold emailing has been effectively utilized to establish multiple successful businesses in a short time frame. One notable example is a co-founder who created a popular business podcast and later transitioned to developing a Facebook ads agency, ultimately focusing entirely on cold email strategies. This approach enabled him to secure consistent client engagement and generate significant revenue, fueled by the ability to connect with high-level professionals through direct outreach. The podcast served as a platform to build authority and relationships, emphasizing the potential of cold emailing as a primary growth tool.
The Importance of Twitter for Networking
The impact of Twitter as a networking tool for entrepreneurs cannot be overstated. For the featured entrepreneur, joining Twitter provided a pivotal moment in achieving business success after years of trial and error. Through active engagement on the platform, he developed connections and gained valuable insights, which helped solidify his entrepreneurial journey. This underscores the significance of social media in amplifying one's professional presence and fostering relationships that can lead to business opportunities.
Cold Email Campaign Essentials
Creating effective cold email campaigns requires a strategic approach focused on deliverability, targeting, and messaging. Ensuring that emails reach the intended inbox without being flagged as spam is the first essential step, which involves using proper email account setups and warm-up tools. Next, identifying the right audience with a clear understanding of the ideal client profile ensures that the message resonates with potential leads. Finally, personalized and concise messaging with a compelling call to action enhances engagement, promoting higher response rates and ultimately driving conversions.
Metrics and Performance in Cold Email
Tracking key performance metrics is crucial for optimizing cold email campaigns. A benchmark involves closing one high-ticket deal for every 1,000 prospects contacted, with desirable open rates around 50% or higher and reply rates at about 10%. Successful engagement hinges not only on initial outreach but also on follow-up strategies, as multiple follow-ups significantly increase response rates. This detailed monitoring helps in fine-tuning campaigns and adjusting tactics to ensure a reliable return on investment for cold email-driven business initiatives.
Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue.
Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.
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