Hey {First Name}, An Insider's Guide to Outbound Sales

#169: How to Personalize Cold Emails at Scale

Aug 16, 2022
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ADVICE

Personalized First Lines

  • Personalized first lines in cold emails work because they are relevant and show research.
  • They drive up open and reply rates by grabbing attention and encouraging further reading.
INSIGHT

Career Risk and Loss Aversion

  • Prospects in corporate environments prioritize loss aversion due to workplace politics.
  • They avoid risks that could negatively impact their career progression, hindering innovation.
ADVICE

High Business Value and De-risking

  • In cold emails, clearly demonstrate high business value while minimizing perceived risk.
  • Address prospects' concerns about whether your offer will work and benefit them specifically.
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