Hey {First Name}, An Insider's Guide to Outbound Sales

#166: How to Find Prospects That are Ready to Buy Now

Jul 10, 2022
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Hot Dog Stand Analogy

  • A marketing professor used a hot dog stand analogy to teach students about targeting.
  • He emphasized that having a hungry crowd is more important than any other advantage.
ANECDOTE

Yelp Example

  • Morgan Williams discusses his experience as an enterprise sales rep at Yelp.
  • He highlights the importance of intent in targeting, using the example of plumbers in Cincinnati.
ADVICE

Target Intent

  • Don't just build lists based on title or industry.
  • Target people who have buying intent, as they are more likely to be interested in your product or service.
Get the Snipd Podcast app to discover more snips from this episode
Get the app