Hey {First Name}, An Insider's Guide to Outbound Sales

#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank)

8 snips
Jun 21, 2022
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

From Freelancer to Founder

  • Patrick Frank, a video entrepreneur, transitioned from freelancing to running Patchbay Media and EditVideoCalls.com.
  • The pandemic shifted his focus to video editing services for online content, leading him to explore cold email outreach.
ADVICE

Prioritize Revenue

  • Focus on revenue as the primary goal for cold outreach campaigns.
  • A low reply rate can still yield significant results with the right offer and customer base.
INSIGHT

Targeting Strategy

  • Targeting coaches and consultants with 2-10 employees proved effective for EditVideoCalls.com.
  • Focusing on those not already using video on LinkedIn allowed for a targeted approach.
Get the Snipd Podcast app to discover more snips from this episode
Get the app