

#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank)
8 snips Jun 21, 2022
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From Freelancer to Founder
- Patrick Frank, a video entrepreneur, transitioned from freelancing to running Patchbay Media and EditVideoCalls.com.
- The pandemic shifted his focus to video editing services for online content, leading him to explore cold email outreach.
Prioritize Revenue
- Focus on revenue as the primary goal for cold outreach campaigns.
- A low reply rate can still yield significant results with the right offer and customer base.
Targeting Strategy
- Targeting coaches and consultants with 2-10 employees proved effective for EditVideoCalls.com.
- Focusing on those not already using video on LinkedIn allowed for a targeted approach.