Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

You Want to Evoke Emotion Out of People

"I love that part of it, the cookie monster thing. And what i really like about those follow ups, like thethe value ones you're giving after the first one and before that cookie monster give you," he says. "It just gives itt evokes some sort of emotiona you want them to hit that reply button." He adds: 'If you send 50 emales, maybe ten or 20 of em could be a reply'

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