Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#164: Productized Service: 6 Step Cold Email Sequence = 4% reply rate, 2% conversion rate, 40 new customers, and $20k in sales (Patrick Frank)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Build a Cold Out Reach Campaign With Colimo?

Patrick frank: I think your audience is a lot of salespeople and a lot of people that in this world of cold outreach and sales and things like that. Find out, instead of, like you's doing this one to one personalization you talk about, find something that a group of people share, segment them and then put that in a campaign. Don't build an audience. Build a ligo. That's what i think. Patrick frank: Social mediam doesn't work while you sleep. You have to be actively replying to people and coming up with tweed ideas and content. It's just like a game that i just don't understand.

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