Hey {First Name}, An Insider's Guide to Outbound Sales #172 (Re-Air): A 5 Step Framework for Successful Outbound Sales Campaigns
Oct 18, 2022
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Five Fundamentals of Outreach
- Successful outbound campaigns rely on a system of five fundamentals working together.
- These fundamentals are targeting, offer and copywriting, outreach, tech setup, and mindset metrics.
Hungry Crowd Beats Better Product
- A marketing professor illustrated success by focusing on a hungry crowd rather than product quality.
- In cold outreach, layering intent over basic targeting yields a much more responsive prospect pool.
Start With Response, Not Meeting
- Aim for a response first, not a meeting, to start conversations and avoid seeming intrusive.
- Ensure your offer is valuable, specific, and tailored to the prospect's role for higher engagement.